Discounts
Discounts
Discounts and coupons are powerful tools to drive sales, attract new customers, and reward loyal shoppers. You can create percentage discounts, fixed amounts, or free shipping offers.
Creating coupons
Create coupons that customers can apply at checkout. You control the discount amount, which products qualify, and how long the offer lasts.
Choosing the right discount
Different discount types work best for different goals. A percentage off might work better for high-value items, while a fixed amount could be more appealing for smaller purchases.
Tip
Test different discount strategies to see what resonates with your customers. Track which coupons drive the most sales and repeat customers.
Strategic discounting
Use discounts strategically to achieve your business goals:
- Welcome offers - Attract first-time buyers
- Loyalty rewards - Thank repeat customers
- Seasonal sales - Clear inventory or boost quiet periods
- Cart abandonment - Recover lost sales
Grow your business
A well-timed discount can turn a browser into a buyer. Consider offering a small discount to customers who sign up for your email list.
In this section
- Creating coupons - Set up discount codes for your store
- Discount types - Choose the right discount for your goals