Reports
Reports
Reports help you understand your business performance, customer behaviour, and product trends. Use these insights to make informed decisions about inventory, marketing, operations, and fulfilment.
Accessing reports
- From your admin portal, click Reports in the navigation
- Select a report category:
- Orders - Revenue, fulfilment, and order performance
- Products - Product performance and print usage
- Customers - Customer acquisition, value, and wallet balances
- Shipping - Delivery analytics and method performance
- Exports - Customer data exports for marketing
Each report can be exported to CSV or Excel format for further analysis.
Tip
Export reports regularly to track trends over time and identify patterns in your business.
Available reports
Order reports
- Track total revenue, order counts, and net revenue
- View revenue over time with daily, weekly, or monthly granularity
- Break down revenue by payment type and country
- Filter by date range, payment method, and order status
- Measure the effectiveness of your discount codes
- See which coupons drive the most orders and revenue
- Compare average order value with and without coupons
- Identify coupons with high discount cost but low revenue impact
- Track average order value over time
- Compare current and previous period AOV
- View order value distribution and country breakdowns
- Measure the impact of coupons and outlier orders on your averages
- Monitor your order pipeline (Awaiting, In Progress, On Hold, Completed)
- Track your average order completion time
- Understand fulfilment time distribution
- Filter by delivery type and shipping method
- Identify overdue orders requiring immediate action
- Set a configurable overdue threshold
- See order age, status, and last note at a glance
- Drill into individual orders directly from the report
Product reports
- See which products are performing best
- Track recent sales and customer views
- Filter by store location
- Identify inventory opportunities
- Analyse print specifications across orders
- Track paper usage, colour modes, and finishing options
- Calculate costs and revenue by print type
- Optimise print product offerings
Customer reports
- Track new customer acquisition over time
- View your top customers by spend
- Analyse customer segments by tag
- Measure average customer lifetime value
- View a point-in-time snapshot of all customer wallet balances
- Select any historical date for accounting reconciliation
- Calculate your total outstanding store credit liability
- Export all balances for audit purposes
Shipping reports
- Analyse total shipping revenue and average shipping costs
- See the delivery vs collection split for your orders
- Break down performance by individual shipping method
- Filter by country, shipping type, and order status
Export reports
- Export customer data for Facebook/Meta advertising
- Target customers based on purchase history
- Filter by time periods
- Build custom audiences for ad campaigns
Exporting data
All reports support two export formats:
CSV (Comma-Separated Values)
- Opens in Excel, Google Sheets, or any spreadsheet application
- Best for simple data analysis
- Smaller file size
Excel (XLSX)
- Native Excel format with formatting preserved
- Best for advanced analysis and charts
- Supports larger datasets
To export a report:
- Open the report you want
- Apply any filters (date range, store code, etc.)
- Click Export CSV or Export Excel
- Save the file to your computer
Privacy
Customer data exports contain personal information. Handle exported files securely and comply with GDPR and data protection regulations.
Report filters
Most reports include filters to refine the data:
Date range filters
Most reports share a unified date range dropdown with the following presets: Today, Yesterday, Last 7 days, Last 30 days, This week, Last week, This month (excl. today), Last month, Last 3 months, Last 6 months, Last year, Year to date, Same month to same day last year, Same month last year, and Custom range.
Store code filters
- Filter by specific store locations
- Useful for multi-location businesses
- Hidden for single-location stores
Tip
Use date range filters to compare performance across different time periods. For example, compare this month against last month to spot trends.
Next steps
- View sales revenue to track your financial performance
- Monitor order fulfilment to keep your pipeline running smoothly
- Understand your customers to improve retention and lifetime value
- Analyse shipping costs to optimise your delivery pricing