Discount types

Choosing the right discount type can make your promotions more effective. Each type works differently and appeals to customers in different ways.

Percentage discount

Take a percentage off the order total or specific products.

Example: 20% off your entire order

Best for:

• Store-wide sales
• High-value products
• Encouraging larger purchases

How it works:

1. Create a coupon
2. Choose Percentage as the discount type
3. Enter the percentage (e.g., 20)
4. Save

Fixed amount discount

Take a specific amount off the order.

Example: $10 off your order

Best for:

• Lower-priced products
• Simple, clear offers
• Minimum purchase promotions

How it works:

1. Create a coupon
2. Choose Fixed amount as the discount type
3. Enter the amount (e.g., 10)
4. Save

Free shipping

Remove shipping costs from the order.

Example: Free shipping on orders over $50

Best for:

• Encouraging larger orders
• Competing with free shipping retailers
• Reducing cart abandonment

How it works:

1. Create a coupon
2. Choose Free shipping as the discount type
3. Optionally set a minimum order amount
4. Save

Buy X get Y

Give customers free or discounted products when they buy qualifying items.

Example: Buy 2, get 1 free

Best for:

• Increasing order quantity
• Moving specific inventory
• Upselling related products

How it works:

1. Create a coupon
2. Choose Buy X get Y as the discount type
3. Set the qualifying purchase (Buy X)
4. Set the reward (Get Y)
5. Save

Choosing the right type

Combining discounts

By default, customers can only use one coupon per order. Consider whether your discounts should:

• Stack - Allow multiple coupons (more generous)
• Exclusive - One coupon only (more controlled)

Configure this in your discount settings.

Next steps

• Create a coupon using these discount types
• Set up shipping rates to complement free shipping offers
• Track customer behavior to target discounts effectively