Reports
Trending Products Report
The Trending Products report shows which products are performing best in your store, helping you make informed decisions about inventory, promotions, and product development.
Accessing the report
- Go to Reports in your admin portal
- Click Products → Trending Products
- The report loads automatically with your current product performance
Understanding the metrics
The report displays key performance indicators for each product:
Recent sales
The number of times this product has been sold recently. This shows actual customer purchases and helps identify your bestsellers.
Use this to:
- Identify products to restock
- Spot unexpected bestsellers
- Plan promotions around popular items
Recent views
How many times customers have viewed this product on your website. High views with low sales might indicate pricing issues or unclear product information.
Use this to:
- Find products with high interest but low conversion
- Identify products that need better descriptions or images
- Spot opportunities to improve product pages
Product details
Additional information displayed:
- Product image - Visual identification
- Product name - Full product title
- Price - Current selling price
- Stock status - In Stock, Low Stock, or Out of Stock
- Product status - Published or Draft
Filtering by store
If you operate multiple store locations, use the Store Code filter to view performance for a specific location.
- Click the Store Code dropdown
- Select a store location
- The report updates to show data for that location only
Note
The store code filter is automatically hidden if you only operate a single store location.
Sorting the report
Products are sorted by:
- Recent sales (highest first)
- Recent views (highest first)
- Product name (alphabetically)
This prioritises your actual bestsellers while also surfacing products with high customer interest.
Exporting data
Export the report for deeper analysis or record-keeping:
- Review the data and apply any filters
- Click Export CSV for a simple spreadsheet format
- Or click Export Excel for a formatted Excel file
- Save the file to your computer
Export includes:
- Product SKU
- Product name
- Price
- Recent sales count
- Recent views count
- Stock status
- Product status
Tip
Export the report monthly to track how product performance changes over time. Compare exports to identify seasonal trends.
Using insights
Identify restocking priorities
Products with high recent sales should be restocked promptly to avoid stockouts. Sort by sales to see which items need attention first.
Improve low-converting products
If a product has many views but few sales, consider:
- Reviewing the price point (is it competitive?)
- Improving product images or descriptions
- Adding customer reviews or testimonials
- Highlighting unique features or benefits
Discover unexpected opportunities
Sometimes products you didn't expect become popular. Use this data to:
- Increase inventory for surprise bestsellers
- Create similar products or variations
- Feature popular items more prominently on your website
Plan promotions
Use trending products in your marketing:
- Feature bestsellers in email campaigns
- Create bundles with popular items
- Use high-view products in retargeting ads
Pagination
For large product catalogues, the report displays products across multiple pages:
- Use the page numbers at the bottom to navigate
- Or use Next and Previous buttons
- Each page shows a manageable number of products
Next steps
- View print usage data to optimise print products
- Export customer data to target buyers of trending products
- Review sales revenue to see how trending products affect overall revenue
- Update product inventory based on sales trends