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Reports

Sales Revenue Report

The Sales Revenue report gives you a complete picture of your store's financial performance. Use it to track revenue trends, understand which payment methods your customers prefer, and identify your strongest markets by country.

Accessing the report

  1. Go to Reports in your admin portal
  2. Click Orders → Sales Revenue
  3. Select a date range (defaults to last 30 days)
  4. Apply any additional filters
  5. Click Apply to generate the report

Summary metrics

The report opens with four key figures:

Total Revenue The gross revenue from all orders in the selected period, before discounts.

Total Orders The number of orders placed within the selected date range.

Total Discount Given The total value of discounts applied across all orders. Use this to measure the cost of your promotions.

Net Revenue Total revenue minus discounts. This is your actual earned revenue for the period.

Revenue over time

A time-series chart shows how your revenue is distributed across the selected period. You can switch the granularity to suit your analysis:

  • Daily — best for short date ranges (up to a few weeks)
  • Weekly — good for monthly views
  • Monthly — best for longer periods (3+ months)

Use this chart to spot peaks, dips, and seasonal patterns in your sales.

Revenue by payment type

A breakdown showing how much revenue came from each payment method:

  • Stripe — card payments processed via Stripe
  • Revolut — payments via Revolut Pay
  • Wallet — customer wallet balance used at checkout
  • Cash — cash on delivery or manual payments

This helps you understand which payment methods are most popular and plan your payment gateway strategy.

Revenue by country

A table showing revenue broken down by customer country, including:

  • Country — the destination country for orders
  • Order Count — number of orders to that country
  • Revenue — total revenue from that country
  • Average Order Value (AOV) — average spend per order

Use this to identify your strongest markets and spot opportunities to focus marketing efforts.

Filters

Date range

Choose from a preset period or set a custom range. Available presets include: Today, Yesterday, Last 7 days, Last 30 days, This week, Last week, This month (excl. today), Last month, Last 3 months, Last 6 months, Last year, Year to date, Same month to same day last year, Same month last year.

Store code

Filter by a specific store location. Hidden if you only operate a single store.

Payment types

Multi-select filter to include only specific payment methods in the report.

Order statuses

Filter by order status to focus on different stages of the order lifecycle:

  • Payment Requested
  • In Progress
  • Completed
  • On Hold

Tip

Filter by "Completed" status only to see revenue from fully fulfilled orders, or include "In Progress" to see all active revenue in your pipeline.

Exporting data

  1. Apply your desired filters
  2. Click Export CSV or Export Excel
  3. Save the file to your computer

Export includes:

  • Order date
  • Order ID
  • Order status
  • Payment type
  • Country
  • Revenue
  • Discount applied

Using insights

Track growth over time

Compare the current period against a previous equivalent period to measure growth. For example, compare this month versus last month to see whether revenue is trending up or down.

If one payment method is disproportionately popular, ensure you are optimising the checkout experience for it. If a method has low uptake, consider whether it is well-positioned in your checkout flow.

Focus on high-value markets

Countries with a high AOV are worth targeting with marketing spend. Countries with high order counts but lower AOV might benefit from upsell strategies or bundle offers.

Next steps

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