Reports
Shipping Analytics Report
The Shipping Analytics report gives you detailed insight into your shipping operations. Understand how much revenue comes from shipping charges, how your customers split between delivery and collection, and which shipping methods are performing best.
Accessing the report
- Go to Reports in your admin portal
- Click Shipping → Shipping Analytics
- Select a date range (defaults to last 30 days)
- Apply any additional filters
- Click Apply to generate the report
Summary metrics
Total shipping revenue The total amount collected from shipping charges across all orders in the selected period.
Delivery order count The number of orders fulfilled by delivery to a customer address.
Collection order count The number of orders where the customer collected in store or at a pickup point.
Average shipping cost per delivery The average shipping charge collected per delivery order. Use this to assess whether your shipping pricing covers your actual carrier costs.
Delivery vs collection split
A breakdown showing the proportion of orders fulfilled by delivery versus collection:
- Count and percentage for each fulfilment type
- Useful for understanding customer preferences and planning staffing for collection slots
Shipping method breakdown
A table showing performance for each individual shipping method:
Shipping method name The name of the shipping option as presented to customers at checkout.
Type Whether this method is for Delivery or Collection.
Order count How many orders used this shipping method during the selected period.
Total revenue The sum of all order revenue (including products, discounts, and shipping) for orders that used this shipping method.
Average order value The average value of orders that selected this shipping method. Higher-value orders may naturally gravitate towards faster or more premium shipping options.
Shipping revenue The total shipping fees collected for this method.
Revenue over time
A time-series chart showing shipping revenue across the selected period. Use this to identify:
- Peaks corresponding to promotional periods with high order volumes
- Periods where free shipping promotions reduced collected shipping revenue
- Seasonal trends in shipping demand
Filters
Date range
Choose from a preset period or set a custom range. Available presets include: Today, Yesterday, Last 7 days, Last 30 days, This week, Last week, This month (excl. today), Last month, Last 3 months, Last 6 months, Last year, Year to date, Same month to same day last year, Same month last year.
Shipping methods
Multi-select filter to include only specific shipping methods. Useful when you want to analyse a single carrier or service level in isolation.
Shipping type
- All — include both delivery and collection orders
- Delivery — delivery to customer address only
- Collection — in-store or pickup collection only
Order statuses
Multi-select filter to include only orders in specific statuses. By default, all active statuses are included.
Country
Filter results to a specific destination country to analyse performance in individual markets.
Tip
Use the country filter alongside the shipping method filter to identify which carriers you are using most in specific markets, and whether your pricing is competitive in those regions.
Exporting data
- Apply your desired filters
- Click Export CSV or Export Excel
- Save the file to your computer
Export includes:
- Shipping method name and type
- Order count
- Total revenue
- Average order value
- Shipping revenue
Using insights
Assess whether shipping pricing covers costs
Compare "Average shipping cost per delivery" against your actual carrier invoices for the same period. If your average collected charge is consistently below your carrier costs, consider revising your shipping pricing or free shipping thresholds.
Optimise free shipping thresholds
If a high proportion of orders are qualifying for free shipping, your threshold may be set too low. Raising the threshold slightly can recover shipping revenue without significantly reducing conversion. Conversely, if very few orders reach the threshold, consider whether lowering it would drive higher average order values.
Identify underperforming shipping methods
If a shipping method has very few orders compared to others offering similar service, it may be poorly positioned in your checkout or priced uncompetitively. Consider whether removing or reordering it would improve checkout clarity.
Compare delivery vs collection capacity
If collection orders are growing faster than your in-store capacity, use this data to make the case for additional resources or adjusted collection slot availability.
Next steps
- Configure shipping methods and pricing to adjust your shipping options
- Review fulfilment tags to better track orders by carrier
- Check order fulfilment to see how quickly orders are being processed